For the people behind your business
Useful guides for choosing the right moment, writing with care, and finding out what happened next.
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The working library
23 guides · Page 1 of 2
Planning & measurement · Research · 8 min read
Five business notes, 30 handwriting styles, and 240 software measurements show why a character limit cannot tell you whether a card message fits.
Includes 3 free resources
Workflows & integrations · Guide · 5 min read
ChatGPT can now send a real handwritten card. Scribble is live in the app directory, so a card gets written in real ink and posted from a chat.
Getting started · Guide · 14 min read
Compare ten card providers using published product details, prices and automation options. Check complete costs and physical samples before choosing.
Sales & account outreach · Guide · 7 min read
Write a relevant handwritten prospecting note, plan follow-up around postal timing and test qualified replies against your current outreach.
Real estate & mortgage · Guide · 7 min read
Real estate runs on referrals, and referrals run on relationships. Here are thank you note templates for every stage of the deal, plus tips that make yours stand out.
Customer relationships · Guide · 9 min read
Build a client retention plan with ten practical tactics, from account check-ins to personal thank-you notes, and decide how to measure the results.
Customer relationships · Guide · 7 min read
Want clients to remember you? Here's how to write personalized business thank you cards that actually land - with wording examples for every situation and best practices for teams sending at scale.
Planning & measurement · Guide · 10 min read
Calculate direct mail ROI from incremental contribution and complete campaign costs. Includes worked examples, attribution limits and a practical test plan.
Customer relationships · Guide · 9 min read
Plan client and prospect mail for a financial advisory firm, with relevant message ideas, compliance review and a practical measurement approach.
Ecommerce · Guide · 9 min read
Plan an e-commerce mailing for thank-yous, lapsed customers or suitable follow-ups, and test whether additional purchases justify the cost.
Sales & account outreach · Guide · 10 min read
Twelve sales prospecting letter templates for introductions, follow-ups and win-back outreach, with advice on personalization, timing and testing.
Planning & measurement · Guide · 8 min read
Make direct mail more relevant with accurate names, useful context and reviewed merge fields. Learn how to test the result before scaling a mailing.
Donor & volunteer care · Guide · 11 min read
Plan a nonprofit thank-you card program, understand donor-retention benchmarks and measure results with a small test.
Customer relationships · Guide · 12 min read
Plan a client thank you card program, write useful personal messages, and measure repeat business without guessing at the results.
Planning & measurement · Guide · 14 min read
Fifteen practical direct mail tips for B2B teams, covering audience selection, personalization, realistic timing and campaign measurement.
Real estate & mortgage · Guide · 12 min read
Plan real estate direct mail with format choices, current postal cost references, farming examples and a clear method for measuring results.
Planning & measurement · Guide · 11 min read
Compare direct mail and email on cost, timing and measurement, with practical ways to test them together.
Getting started · Guide · 9 min read
Choosing a handwritten cards service? A buyer's guide to what matters: real pen vs. font, minimums, CRM integrations, and getting your first batch right.
