Planning & measurement · Guide · 14 min read
Direct mail statistics and campaign planning guide
A guide to reading direct mail research, comparing costs and testing campaigns with your own audience.
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Useful guides for choosing the right moment, writing with care, and finding out what happened next.
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23 guides · Page 2 of 2
Sales & account outreach · Guide · 13 min read
Handwritten Notes for Sales: What the Data Says and How to Use Them
What a retail field experiment does and does not tell us about handwritten notes, with sales message examples, current costs and a practical measurement plan.
Getting started · Guide · 4 min
How to Send Bulk Handwritten Thank You Cards
Prepare a bulk handwritten thank-you mailing: choose the message, review recipients and merged fields, compare costs and plan production and delivery.
Real estate & mortgage · Guide · 9 min read
Handwritten Notes Real Estate: The Complete Agent Guide
Plan handwritten follow-ups for closings, referrals and client milestones, with message examples and a manageable sending workflow.
Getting started · Guide · 8 min read
What Are Handwritten Cards? How They Work and When to Send Them
Learn how handwritten cards are made, how pen-written messages differ from print, and when a personal card can fit your business or occasion.