Client appreciation cards
A card that turns up for no commercial reason at all is the one clients remember. We write them by hand and post them, one or four thousand at a time.
- A real pen, not a font
- $6.99 one card, $2.45 at volume
- US postage included
- Your logo and signature inside
Designs for client and customer cards(10)
Understated fronts that work under a logo. Your own artwork also works.
Or put your own artwork on it
Most companies do. Upload a print-ready PNG, JPG, PDF or TIFF in the app, at 108 × 140mm, and it becomes a card you can send the same day. No approval step and no setup fee, and it costs the same as one of ours.
Send it when you are not asking for anything
Most client contact has an ask attached: a renewal coming up, an invoice, a case study, a review. Clients learn to read the shape of it before they open anything.
A card with no ask in it breaks that pattern, which is exactly why it gets noticed. The good ones say a specific thing about working together and then stop. No QR code, no discount, no next step.
Retention is worth more per dollar than acquisition in almost every business, and this is about the cheapest retention spend available. $4.19 a client at 500 cards.
The moments worth a card
Your CRM already records most of these. It is a question of deciding which ones deserve real mail.
After the first month
Not the sale itself, the point a month later when they have actually used the thing. Different card, much better timing.
On the renewal anniversary
Sent before the renewal conversation, not during it. A thank-you that arrives while a contract is on the table is a negotiating tactic and it reads as one.
After they refer someone
The highest-value thing a client can do for you, and the one most companies acknowledge with an email.
For no reason in particular
Pick a quiet month. Send to the top hundred accounts. This is the one that surprises people.
Works with HubSpot, Salesforce, Shopify, Mailchimp, Klaviyo, Zapier, Make, n8n and webhooks. Anything else with an API, we will build it free of charge.
What to write in a client appreciation card
The test: could this card have gone to any of your clients? If yes, rewrite it.
- To a long-standing client
- After they referred someone
- A month after onboarding
- To a customer who has bought repeatedly
- To a partner
Copy any of these. Change the name and the one detail only you would know, and it sounds like you wrote it. That is the whole job: short, specific, no sales pitch. Every card above is a different handwriting in real ink, and on a real send your CRM fills in the names, so four thousand cards say four thousand different things.
The more you send, the less each one costs
One credit buys one card, written and posted, US stamp included. Credits get bought when you have something to send and they do not expire. There is no monthly fee and no minimum order.
Opening one takes about two minutes and costs nothing until you buy credits. Sending more than ten thousand, or need a contract and an invoice? Talk to sales.
Client appreciation cards, answered
When is the best time to send a client appreciation card?
When nothing is being asked for. A month after onboarding, or a few weeks clear of a renewal conversation. A thank-you that lands while a contract is being negotiated reads as part of the negotiation.
Can we send these automatically?
Yes. Connect HubSpot, Salesforce, Shopify, Klaviyo, Zapier, Make, n8n or a webhook and set the trigger: deal closed, order shipped, thirty days after signup, whatever fits.
What does it cost to send to our whole client list?
It depends on the list. 250 cards is $4.89 each, 500 is $4.19, a thousand is $3.50, all with the stamp included. Under a hundred it is $6.99 a card.
Can each card say something different?
Yes. Merge fields pull details out of your CRM so every card is written individually with that client's own information in it.
Should the card have our branding on it?
Your logo goes inside so they know who it is from. We would leave the front of the card alone. A card that looks like an ad gets treated like one.